Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.
Professional SEO firms like OptfinITy help to improve search engine rankings for their clients by modifying their websites to better reflect what search engines are looking for.
A Basic Primer to Understanding Search Engine Optimization
Types of SEO
There are two major types of search engine optimization. White Hat SEO ( technique that properly maintain all/maximum rules for the search engines) and Black Hat SEO (technique that doesn’t follow the authenticate search engine rules). There are different opinions about the best type of SEO to use so follow the link to learn more.
There are a number of SEO services which can help contribute to the improvement of the organic search engine ranking of a website. These services include, but are not limited to, on-page (or on-site) optimization, link building, search engine friendly website design and development and search engine friendly content writing services.
For Who is SEO suitable?
Search ending optimization is a good way of marketing a website because it provides “free traffic”. Unfortunately, that approach to SEO is exactly how many individuals and companies invest thousands of dollars into SEO campaigns without useful results.
What Can SEO Accomplish?
There is a lot of misinformation about what an SEO campaign (company) can accomplish when it comes to organic search engine rankings. Here we try to dispel the myths, and give you realistic expectations of what a search engine campaign can accomplish in the short, mid and long term.
Let OptfinITy Help You with Search Engine Optimization
At OptfinITy, we will work with you to develop an overall Optimization Plan and then apply the changes necessary to keep your website relevant. For more information on how we can help your business with search engine optimization, complete the form, email us or contact us at 703-790-0400.