Designing a website is both subjective and objective when it comes to design and development. The design of the site must take into account certain effective practices such as making the design responsive but also must provide an appearance that is both appealing to the owner of the site as well as the site visitors.

Developing a website on the other hand is completely objective. There are standards which must be followed for compliance, search engine optimization as well as general programming structure.

OptfinITy has a 14 page requirements gathering process that allows us to determine your needs while applying the proper process to properly developing a website. While we utilize various tools, we tend to focus on the most popular tools such as WordPress , but we also have created sites using other tools including SiteCore, DotNetNuke, Drupal and others.

It is important to realize that websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design?

We invite you to take a look at the following pages for more information about our website design process and what makes a good website:

Responsive Design
Effective Website Design Principles
Search Engine Optimization
WordPress Development
The OptfinITy Website Portfolio

Have OptfinITy develop your website

For more information on the OptfinITy Website Development process, please complete the form or call us at 703-790-0400.