One of the biggest questions we get at OptfinITy is which CMS you should use when developing your website. While the answer is not always straightforward based on what you are looking to develop, we do a LOT of websites with WordPress because of the flexibility and customization capabilities of WordPress.

What is WordPress?

Simply put, WordPress is web publishing software you can use to create your own website or blog. Since it was released in 2003, WordPress has become one of the most popular web publishing platforms with close to 100 million sites running it now or before.

Many people have heard about WordPress as a blogging tool but don’t realize that WordPress is much more just a blogging tool. It is also a highly flexible content management system (CMS) that enables you to build and manage your own full-featured website using just your web browser. Best of all, it’s completely FREE.

That’s because WordPress is an ‘Open Source’ project. That means that hundreds of volunteers from all around the world are constantly creating and improving the code for the WordPress software. And, there are thousands of plugins, widgets, and themes that enable you to build just about any type of website you can imagine.

Why should I use WordPress?

WordPress is Easy to Update and Add Content

WordPress handles many of the “behind-the-scenes” stuff that makes a website work properly, allowing you to focus on just the content. And if you make a mistake, it literally has an “Undo Button”.

WordPress is Search Engine Friendly

In addition to making sites easy to manage and add additional content, the way that WordPress sites tend to be structured makes it easy for search engines to find their way around your site and index it all, providing you with better results. Additionally, a WordPress site generates an RSS feed that also helps Search Engines find and index your new content

WordPress offers an Extendable Functionality

Out of the box, WordPress provides the functionality needed to publish and manage the content and media for your site. There is also a huge number of developers creating add-on products for it – from Themes to give your site an instant look and style, to plugins that provide an amazing variety of additional functionality – sliding images, contact forms, social media buttons, shopping carts and e-commerce.

WordPress helps you Engage With Your Visitors

WordPress also makes it easy for visitors to your site to comment on your content and for you to engage and build relationships with them as a result.

Let OptfinITy help you develop your own WordPress Website

For more information on what a WordPress website can do for you, complete the form to the left or call us at 703-790-0400.