Search engine optimization seen as a good way to avoid spending money on advertising by attaining high rankings in the organic search engine results. This is not really the best way to think of Search Engine Optimization.

Search engine optimization should never be the sole means of marketing any business, because search engine algorithms are in constant flux and changing regulary. One single change can impact a website’s ranking negatively to a point where the entire business can be put in jeopardy. So organic rankings should never be the sole source of traffic for any website that is being run as a business. With that said, search engine optimization can contribute greatly to almost any online marketing campaign.

As mentioned above, search engine optimization is not suitable for those who are looking to save money by getting away from other forms of online marketing. SEO is a long-term process, especially if it is to contribute in a tangible fashion to the bottom line of an online marketing effort. It is a mid- to long-term solution which does require a significant investment of time and treasure in order to bear fruit and we recommend using it as part of a general online marketing solution.

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