Posted by - December 23, 2022

TikTok, the latest social media titan, recently announced a new feature called “Why this video”. This feature is being rolled out in the “For You” section and will be accessible through a question mark icon. Users will be able to review why each video is selected for their feed. There will be several different listed reasons, such as previous interactions, accounts followed, user posted content, and regional content.

TikTok said in a press release that “Looking ahead, we’ll continue to expand this feature to bring more granularity and transparency to content recommendations.” TikTok has also made additional strides towards safety, such as customized content recommendations, parental controls, and improved content moderation systems.

However, there are still some major security concerns despite TikTok’s strides towards transparency. The video-based app has an algorithm that can be concerningly good, leading to questions about how much data is being accessed. Some states have banned the app from government devices and it is going through a national security review with the US Committee on Foreign Investment.

So, while TikTok can be a great source of entertainment, it’s wise to be cautious of it. Lots of data can be collected from the app, and it’s also important to make sure minors aren’t exposed to inappropriate content. For more information on best internet safety practices or any other general IT questions, feel free to reach out to us at

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