If you are running a small business or organization, you can’t afford to be spending money on anything that isn’t directly boosting awareness or increasing revenue. While paying for ad space on websites with high amounts of traffic is a great way to get your name out there, it is important to be wary of fraudulent websites. These websites will appear to be good options but are in fact phony websites stuffed with keywords which make their site rank high on Google.
Ad fraud is a killer for small organizations and continues to put thousands out of business by draining them of their advertising budget and leaving them with no return on their investment. A recent article from entrepreneur.com provides a few suggestions on how to avoid becoming a victim of ad fraud.
- Always question the sources of traffic when purchasing ad space. A great way to do this is to run buying tests using third-party verification for both non-human and invalid traffic to make sure you are not being scammed and throwing away your money.
- Always work directly with advertisers and make sure it’s someone you can talk to, ensuring that it’s a real person. Many scams will hide their identities and it is therefore recommended to only deal with advertisers who can prove their identities.
- Use AI which can help you fight ad fraud by filtering fraudulent IP addresses, cleaning spam bots, monitoring site traffic, and detecting sophisticated click fraud. AI is the most effective defense mechanism you can use to fight ad fraud due to its capability to analyze complex data and its self-learning mode.
It seems the list goes on and on for the types of scams on the internet these days, and with the ever-increasing dependence on technology, it is extremely important to be aware of the threats your organization faces. If you have any questions about how to keep your organization secure, don’t hesitate to give us a call at 703-790-0400 or visit us on our website at www.optfinity.com.