Do you own or manage a small business or organization?

If so, it is important to acknowledge the increasing risk of becoming a cyberattack victim. Data from a recent CNET article shows that since 2011 the percentage of cyberattacks that occurred in small businesses has risen from 20% to almost 50%!

Another troubling statistic is that although 60% of small businesses don’t survive  a cyberattack, only 53% of surveyed small businesses make cybersecurity a priority. Don’t let your organization become a statistic. Make cybersecurity a priority!

A few suggested precautions to take to protect your organization include:

1. Update and backup EVERYTHING regularly. This includes apps that you don’t use or haven’t used in a long time, for these can be the most vulnerable to an attack.
2. Be sure all passwords are strong and never reused. Also, never click on links from strange or suspicious emails and implement better security systems for email
3. Your employees should follow the above-mentioned precautions and your organization should have a cyberattack response plan in the case of a breach.
4. Don’t be afraid to ask for help with your cybersecurity needs. It’s better to be safe than sorry!

If you have any questions or concerns regarding keeping your business secure and safe, feel free to give us a call at 703-790-0400 and ask about our managed IT services and 24 x 7 help desk, or visit us on our website at www.optfinity.com.

Choosing the Right Web Hosting Provider for Your Business

In today’s digital age, businesses and organizations must integrate technology seamlessly into their operations. Selecting the right web hosting provider is a crucial step in establishing a strong online presence.

Factors to Consider When Choosing a Web Hosting Provider

A recent CNET article outlines key guidelines for selecting a web hosting provider that best suits your organization’s needs. Your first step is to determine which type of server aligns with your requirements.

Types of Servers and Their Benefits

Shared Servers

Shared servers offer the most affordable option but come with performance limitations. Since multiple websites share the same server, your site may experience slower speeds and reduced reliability.

Virtual Private Servers (VPS)

VPS solutions provide better performance than shared servers. Although they still share resources with other sites, they typically deliver improved speed and reliability. However, managing a VPS requires basic server maintenance knowledge or assistance from a technology company.

Dedicated Servers

Dedicated servers offer maximum performance by eliminating resource sharing with other sites. However, they require in-depth system management expertise.

Cloud Servers

Cloud servers stand out due to their flexibility. Unlike other servers, they can handle sudden traffic spikes without requiring a complete rebuild or migration. If your website experiences high traffic, you can simply pay for additional resources to maintain performance.

Key Considerations for Your Decision

When evaluating these options, consider speed, support, security, and your familiarity with server management. Weigh the cost against the value each option provides.

Avoiding Common Pitfalls

Be cautious of offers that seem too good to be true, such as unlimited storage and bandwidth for just a few dollars per month. If you need help choosing, setting up, or maintaining a server, contact us at 703-790-0400 or visit our website at www.optfinity.com.

One of the best ways to achieve success is to set yourself apart from the competition whether online or in general. A great way to achieve that is to have a captivating, user friendly website. A recent News article describes the most important points to keep in mind while creating an ecommerce site or website for your organization.

1. Make sure your site functions well across ALL platforms and is secure so that people can access your website with ease and have peace of mind while inputting personal information if applicable. If someone is trying to view your website from their mobile device and it shows up all discombobulated, or they have their personal information stolen off your site they likely won’t be revisiting.
2. It is important that it is easy to navigate and quickly find what is being searched for to avoid frustration and keep users on your website. Convenience is key, and you want to have as few required clicks as possible for people to find what they’re looking for. A well-functioning search bar is a great option as well.
3. Make it visually captivating with original photos which will make your website stand out among the rest, and incorporate a dedicated section for customer reviews to allow potential clients to be persuaded not just by you but by others who have dealt with your organization in the past.

If you have any doubts about how to successfully set up a smooth-running, visually captivating ecommerce site or website for your organization, OptfinITy is here to assist you. Give us a call at 703-790-0400 or visit us on the web at www.optfinity.com to find out more about our website development services.

Understanding Ransomware: Protecting Your Data

The Threat of Ransomware

At some point, you’ve likely seen or heard about someone being kidnapped and held for ransom in a Hollywood movie or news story. While the chances of someone you care about being physically kidnapped are slim, the same cannot be said for your computer data. Data kidnapping—commonly known as ransomware—is a growing threat that could impact you or your business.

The Rise of Ransomware Attacks

Ransomware has become one of the most prevalent forms of cyberattacks, with a staggering 231% increase between 2016 and 2017. Despite this alarming growth, a study by AVG reveals that about one in three small business owners are unaware of ransomware or how to protect themselves. Considering the high costs associated with these attacks, this lack of awareness is concerning. Understanding how ransomware attacks are orchestrated and learning effective prevention strategies are crucial for safeguarding your business.

How Do Ransomware Attacks Happen?

Exploiting System Vulnerabilities

Cybercriminals often exploit system vulnerabilities to launch ransomware attacks. These vulnerabilities may include:

• Outdated software
• Error messages related to maintenance and upgrades
• Insecure websites

Prevention Tips:

• Regularly update your software.
• Disable error messages from displaying publicly and access them through your website’s backend or a php.ini file.
• Ensure your company’s website uses HTTPS for secure communication.

Phishing Emails

Phishing emails are another common tactic used by cybercriminals. These emails often contain attachments or links that, when clicked, grant the attackers access to your data.

Prevention Tips:

• Avoid clicking on links or opening attachments in unfamiliar or suspicious emails.
• Train employees to recognize phishing attempts and follow the same precautions.

The Importance of Data Backups

The most effective way to mitigate ransomware threats is by regularly backing up your data. With backed-up data, cybercriminals lose their leverage. For example, the San Francisco Municipal Transportation Agency avoided paying a $73,000 ransom because they had robust data backups, though the attack still cost them millions in other expenses. For small businesses, such costs can be devastating.

Protect Your Organization

If you’re unsure about your organization’s level of protection against ransomware or need guidance on improving your cybersecurity, contact us at 703-790-0400 or visit us at www.optfinity.com. Taking proactive steps today can save you significant trouble and expense in the future.

Streamlining Your Business with CRM Systems: Why Now Is the Time to Make the Switch

Gone are the days of managing your business operations through a maze of separate folders and spreadsheets. According to a recent CNET article, more businesses than ever are embracing Customer Relationship Management (CRM) systems to streamline their operations. These tools offer a centralized platform for organizing all your business information, making your processes more efficient and improving customer experiences.

Why Are Some Business Owners Hesitant to Adopt CRM Technology?

With so many undeniable benefits, why are some business owners still hesitant to adopt CRM technology? The hesitation often stems from concerns about implementation and maintenance. Business owners might worry about how to troubleshoot issues or what to do if something goes wrong after the system is in place.

How OptfinITy Can Help You Implement and Manage CRM Systems

At OptfinITy, we understand these concerns and are here to help. If you’re looking to enhance your business operations but feel unsure about where to begin, we’ve got you covered. Not only can we assist in implementing CRM tools tailored to your needs, but we also provide 24/7 support to ensure everything runs smoothly. This allows you to focus on growing your business without the stress of managing the technical side.

Ready to Take the Next Step?

Whether you’re considering implementing a CRM system for the first time or already have one and need expert management, OptfinITy is here to help. Contact us today at 703-790-0400 or visit us online at www.optfinity.com to learn more about how we can support your business.

Work Smarter, Not Harder

Don’t let outdated systems hold you back. Start working smarter with a CRM system backed by reliable support!

According to a recent TechRepublic article, browsers are more vulnerable to cyber-attacks than any other form of software being used in businesses today. If you want to be sure to keep your data and information protected from hackers, it is advisable to take the following actions:

1. Only allow use of reputable business-related plug-ins and extensions such as Java or Flash, as this will avoid the risk of exposing your browser due to security flaws that are common in less reputable, non-business-related plug-ins.
2. Ensure you have a Java security configuration that works best for your servers and workstations and stay on top of updates.
3. Beware of malicious pop-up ads. These commonly appear in forms of messages that suggest your computer has a virus and prompt you to download antivirus software. An easy solution is to configure your browser to block pop-up ads, but it is recommended to have an option available to display them at will, as they are sometimes needed for legitimate websites to function properly.
4. Be sure to establish all settings and ensure they remain in place from a centralized point of management. This ensures that the settings you have in place will not be changed by employees and put the company’s browser at risk.
5. Since browser-based threats don’t necessarily use files, they often go undetected. Therefore, stay up to date on the latest cybersecurity technology. Be sure to analyze all code in real time and test for suspicious code using a filtered approach that analyzes more than just downloaded files and attachments.

If you are worried you don’t have the expertise to handle these issues, OptfinITy can help. For more information or to get answers to your questions regarding keeping your browser secure and safe, give us a call at 703-790-0400 or visit our website at www.optfinity.com.

Does your business have a spare $2 million around to fix your computer problems when you get the next Ransomware attack? 

As you may have seen in the news, the city of Atlanta, George recently became a victim of the SamSam ransomware, shutting down operational systems. Unlike most ransomware, SamSam indiscriminately searches the internet for vulnerable servers by looking for weak passwords or passwords that rarely get changed and then infecting the system. While Atlanta didn’t pay the ransom, the cost to remediate the issue was calculated at $2,667,328 according to this ZDNET article.

While your business may require less than the city to remediate your problem, there are things you can do today to make sure that Ransomware doesn’t hurt your organization. This includes changing and using complex passwords, updating security patches, installing the proper security equipment and educating your employees.

For more information on some of the things you can do, give us a call and we can provide you with a no-cost, no-obligation assessments. We can be reached at 703-790-0400 or on the web at www.optfinity.com.

According to a recent CNET article, cybercrime is now costing businesses as much as $600 billion.  In fact, the most recent Ransomeware attack costs millions of dollars to the city of Atlanta to recover from that attack.   So what does a small business or non-profit organization do?

The most important thing you can do is to make sure you have a Great backup.  Not just a backup but a backup which automatically checks to make sure that the backup works.  You also should have in place the proper security software and devices and even more importantly, the proper training program for your employees on what to avoid.

If you are unsure of what you are doing to keep you organization safe and would like a free security assessment, please give us a call at 703-790-0400 or on the web at www.optfinity.com. Don’t wait until a threat strikes.